We are reinventing how business is done today.
Taking the fear out of the future with data, speed, innovation, and mind-blowing, business-changing technology.
We're living through a profound shift.
Technology that was built to serve us is now shaping how we think, create, and build brands.
AI can generate almost anything.
Content is infinite.
Speed is abundant.
Optimization is everywhere.
Brands are becoming templates.
But something very important is disappearing: soul.
They are overwhelmed with too much data.
In a world moving this fast, decisions have never been riskier.
We believe there is never too much data — as long as you know what to do with it.
It can power an amazing growth platform. It just takes clarity and organization. Exactly what we deliver.
We illuminate all the opportunity, the humanity, and the impact behind the data.
Technology is not the point. What humans do with it is.
The most powerful technology in the world should not produce more noise, more content, or more automation.
It should produce: Stronger thinking. Smarter ideas. Better questions. It should amplify humanity. And innovate at the speed of business.
We build intelligent systems that think quietly in the background. So humans stay at the center of every experience.
Our work creates experiences people can feel. Moments where brands show up with authenticity and presence.
Brands we've helped transform
When human imagination meets machine intelligence, something powerful happens. Decisions stop being guesses. They become informed acts of confidence.
Not to replace human thinking.
But to analyze faster. Simulate possibilities. Surface hidden patterns. And reveal insights that would otherwise remain invisible.
We customize and personalize these systems to your unique needs. We will also help you figure out what those needs are and what is possible.
The most advanced technology in the world should do something extraordinarily simple: turn doubt into confidence.
And take the fear out of the future.
Heather Salkin
Co-Founder & CEO
Throughout her career, Heather has guided global brands through transformation, expanding their capabilities across digital, experiential, and content platforms. Her work has driven innovation for leading companies across financial services, luxury, technology, and consumer brands — including Verizon, American Express, Amazon, Bentley, Ferrari, Microsoft, and Coca-Cola.
Heather brings years of production and operational expertise, leading the conversation in the innovation space with speaking engagements at Chief, multiple podcasts and panels. Recognized with countless industry awards for shaping premium, large-scale brand experiences with flawless execution.
Jason Alan Snyder
Co-Founder & Chief AI Officer
Jason is a technologist and futurist exploring how AI can strengthen creativity and human agency. As co-founder and Chief AI Officer of Artists & Robots, he builds creative intelligence systems for brands navigating AI-native operations. He co-founded SuperTruth, focused on trust and verification in AI, and serves on the board of The Famous Group, creators of stadium-scale experiences for 20+ Super Bowls.
Named to Adweek's AI Power 50 and formerly Global Chief AI Officer at IPG (now Omnicom), Jason has spoken at the United Nations, Milken Institute, and World Summit AI. He is a Forbes contributor and author of Human After Friction — on how friction in AI protects originality and human intent.
Artists & Robots is a Creative Intelligence Studio where:
Work together in real time. Not sequentially. But simultaneously. NOW, NEW and NEXT can happen all at once.
Our model is fluid by design. No static teams — we pull in the right specialists, assembled for the challenge at hand.
Traditional marketing follows a slow sequence.
And by the time the campaign ships, the market has already moved.
The old way
Our way
We have collapsed that process and reinvented it.
Full transparency.
Instead of asking leaders to believe in a recommendation, we show them the intelligence behind it right in front of them.
Sometimes the information you need doesn't exist.
New products. New audiences. New markets. Artists & Robots builds sophisticated synthetic audience intelligence using signals from:
In real time you can see what drives subscriptions, what moves retail shelves, what creators convert, where your most efficient growth lives.
And because intelligence is only valuable if it's trusted, every model is continuously validated against real-world performance — and valued based on its impact on growth.
Every signal sharpens the model.
Every campaign reveals insight. Every customer improves the system.
By the time you reach major growth moments, you don't just have performance.
You have intelligence infrastructure.
And proof you understand your customer better than anyone in the category.
Experience the Intelligence
Ask about launching a product, understanding an audience, responding to a crisis, or predicting a cultural shift. Within seconds the system reveals insights, risks, opportunities, and strategic direction.
Experiential / Brand
Just Do It HQ at the Church
Cannes Lions Grand Prix 2019
A decommissioned church transformed into Nike's most ambitious brand experience. A Grand Prix is the highest honor at Cannes. This earned one.
▶Virtual Reality / Live Event
Virtual Gridiron — Super Bowl LI
Silver Clio · Bronze Clio · Adweek Project Isaac Gold
A full VR stadium experience that let fans feel the Super Bowl from inside the game. Built and deployed at scale for the world's most-watched event.
▶Experiential / Sports
Dub Nation to the IMAX
Gold Sports Clio · Gold PROMO PRO Award
Transformed Golden State Warriors fans into IMAX heroes. A live activation that collapsed the distance between fandom and legend.
▶Interactive / Sports
You vs. Sharapova — US Open
EVENT MARKETER Grand Ex Award 2016
Put fans across the net from Maria Sharapova using real-time motion tracking. Every visitor played. Every visitor remembered it.
AI / Experiential
AI Studio Tour
The first AI-powered music creation experience deployed at global scale. Fans co-created original tracks with machine intelligence — and kept them.
Brand Activation
Spiced — Immersive Launch
Product launch as cultural event. A premium experiential production that turned a new SKU into a moment people traveled for.
360 Video / Launch Event
Portofino 360 Reveal — San Francisco
North America reveal of the Ferrari Portofino, shot in 360 to put press and VIPs inside the car before they ever touched it.
Projection Mapping / Luxury
Bentayga Water Projection — Pebble Beach
Water and light transformed a Pebble Beach reveal into a singular moment. The kind of production that people describe for years afterward.
▶Virtual Reality / Live Event
Truck Wagon VR — Calgary Stampede
Brought the raw capability of the GMC Truck into VR at one of North America's largest outdoor events. Performance felt, not just seen.
Tech Fashion / PR
Invisibility Dress — NY Fashion Week
A dress that turned invisible on camera, built for New York Fashion Week. Technology as creative provocation. Press covered it globally.
Mixed Reality / Sports
Better Reality — Odell Beckham Jr.
Mixed reality experience co-built with OBJ, letting fans step into plays with one of the NFL's most electric receivers.
Experiential / Auto
Lyric Signature Tour
Launch tour for Cadillac's first fully electric vehicle. Built to shift perception — from legacy brand to future of American luxury.
IP / Innovation
AI Patent Portfolio
First CAIO in a holding company network. Built the AI architecture, filed the patents, and set the playbook for how experiential marketing uses intelligence.
Every one of these was built and deployed by this team.
Cannes Lions Grand Prix
Nike: Just Do It HQ at the Church (2019) — the highest honor in advertising
Gold Sports Clio
Events/Experiential — American Express: Dub Nation to the IMAX (2017)
Gold PROMO PRO Award
Best Local/Regional Campaign — American Express: Golden State Warriors (2017)
Adweek Project Isaac — Gold
Sports Marketing Invention — Verizon: Virtual Gridiron, Super Bowl LI (2017)
EVENT MARKETER Grand Ex Award
Best Live Experience — American Express: You vs. Sharapova, US Open (2016)
Silver Sports Clio
Events and Experiential — Verizon: Virtual Gridiron (2017)
Bronze Sports Clio
Partnerships, Sponsorships & Endorsements — Verizon: Virtual Gridiron (2017)
Adweek AI Power 50
Inaugural class — most influential AI leaders in advertising
Adweek Agency All Stars
Inaugural recognition for agency leadership shaping the industry
Adweek Technology All-Star
Innovation at the intersection of technology and marketing
4A's AI Committee Chair
Led the industry body defining responsible AI for the advertising sector
United Nations — Speaker
AI ethics and human agency on the global stage
World Summit AI — Keynote
"Beyond the Illusion: Reclaiming Human Autonomy in the Age of AI"
Milken Institute — Speaker
Technology, creativity, and economic impact
Forbes Contributor
AI, creativity, and the future of human agency
Ad Age A-List — Experiential Agency of the Year
100% client retention, 70% new business win rate in 2025 (Momentum Worldwide)
Adweek Experiential Agency of the Year
Honored for WhiteBox and virtual/hybrid platform innovation (Momentum Worldwide)
Campaign US Agency of the Year
Experiential Agency of the Year — multiple consecutive years including 2025
Adweek Team Visionary — Experiential Design Team of the Year
Inaugural award for the experiential design team (October 2025)
Campaign Global — Brand Experience Finalist
Agency of the Year, Brand Experience category (2026)
Covered by
Real World
Let's build a future only humans can imagine — with real world activations & experiences.
Immersive Brand Worlds — Soho Experiential
[email protected]
205 Hudson St, New York, NY 10013
